How to Grow Your Mailing List - Optimizing your Blog + Social Media

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How to Grow Your Mailing List - Optimizing your Blog + Social Media

Many entrepreneurs focus on building a blog or social media presence before building a mailing list. Even though a mailing list has the potential to be far more profitable than social media, email marketing tends to be pushed to the back burner or ignored.  

Knowing that email marketing has the potential to generate $44 in ROI for every $1 spent, why don’t more entrepreneurs focus on list building?

The reasons span the spectrum - from not knowing what to send, to focusing on building communities on social media, to not knowing what techniques work to build a mailing list.  

In this post, we’re revealing our favorite tried and true list building methods that are based on optimizing your blog and social media profiles.

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Are You Making These Mistakes With Your Mailing List?

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Are You Making These Mistakes With Your Mailing List?

While social media continues to set entrepreneurs into a frenzy about how to work around the latest algorithm, there’s one algorithm free zone that you may not have given much thought - your mailing list.  Mailing lists consistently outperform social media marketing to yield an ROI of $38 for every $1 spent on email marketing.  If you can’t trace revenue back to your mailing list, then it’s time to take a closer look and see if you’ve been making these mistakes with your list.

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12 Expert Ways to Grow Your Mailing List Using Social Media

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12 Expert Ways to Grow Your Mailing List Using Social Media

Your mailing list is one of the most important components of your business, and it is critical not to rely on a huge social media following for the sustainability of your business.  Check out these twelve tips and learn how to convert your social media followers into mailing list subscribers!

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Mailing List Mastery Series: The Best E-mail Marketing Service for Beginners

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Mailing List Mastery Series: The Best E-mail Marketing Service for Beginners

So far in our Mailing List Mastery Series, we've talked about the importance of having a mailing list, what to send out to your list, and how to turn your visitors into subscribers.  In this post, we're discussing the best email marketing platform (or the service that you'll need to actually send out your emails and manage your subscribers) for new bloggers and business owners.  Keep reading to check out the platform that we recommend so you can start implementing your email marketing strategy!

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