Are You Making These Mistakes With Your Mailing List?
/While social media continues to set entrepreneurs into a frenzy about how to work around the latest algorithm, there’s one algorithm free zone that you may not have given much thought - your mailing list. Mailing lists consistently outperform social media marketing to yield an ROI of $38 for every $1 spent on email marketing. If you can’t trace revenue back to your mailing list, then it’s time to take a closer look and see if you’ve been making these mistakes with your list.
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