How to Reach Your Target Audience on Instagram

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How to Reach Your Target Audience on Instagram

Maintaining a brand presence on Instagram is a waste of time if you’re not doing one key thing - connecting with your target audience on Instagram. We know how hard it is to even identify your target audience - let alone research them, connect with them and engage them with your brand. However, it’s important to understand who they are so you can find them and speak to them, especially on Instagram. Here are a few actual steps you can take today to start learning more about your target audience on Instagram and putting what you learn into action so you can grow an engaged and thriving community.

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How to Use Instagram to Drive More Website Traffic

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How to Use Instagram to Drive More Website Traffic

If you’re an online entrepreneur, there’s a fairly good chance you’re using Instagram to market your brand. But, you may be struggling to translate any engagement you’re getting into actual website traffic. If you are strategic with your messaging, however, and effectively use each content vertical Instagram provides - the bio, posts, stories and the live feature - it’s absolutely possible to drive high-value traffic to your site from Instagram! Here’s how to use Instagram to drive more website traffic.

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Why You're Leaving Money on the Table if You're (Still) Not Using Pinterest

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Why You're Leaving Money on the Table if You're (Still) Not Using Pinterest

It’s no secret that Pinterest is our favorite “social network” (we’ll explain the quotes later).  Maybe it’s because we’re visual creatures. Maybe it’s because Pinterest has played an integral role in both of the brands we’ve built from the ground up.  Pinterest has helped us grow our email list to over 2,000 engaged subscribers in the first year of business -- twice.  It's the reason why we’re able to accrue 15K+ monthly pageviews each month.  Maybe that’s why it still baffles us whenever we encounter an online entrepreneur who tells us that she isn’t using Pinterest to grow her brand.  And if that’s you, we invite you to keep reading to understand why a presence on Pinterest is non-negotiable.

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How to Grow Your Mailing List - Optimizing your Blog + Social Media

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How to Grow Your Mailing List - Optimizing your Blog + Social Media

Many entrepreneurs focus on building a blog or social media presence before building a mailing list. Even though a mailing list has the potential to be far more profitable than social media, email marketing tends to be pushed to the back burner or ignored.  

Knowing that email marketing has the potential to generate $44 in ROI for every $1 spent, why don’t more entrepreneurs focus on list building?

The reasons span the spectrum - from not knowing what to send, to focusing on building communities on social media, to not knowing what techniques work to build a mailing list.  

In this post, we’re revealing our favorite tried and true list building methods that are based on optimizing your blog and social media profiles.

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