4 Costly Misconceptions about Pinterest
/If there was a way you could easily get more of your ideal clients to discover you, visit your website, sign up for your freebies, inquire about your services, and sign on to work with you wouldn’t you want to give it a try?
That’s exactly what happens when you show up strong on Pinterest.
Kleneice and I have been amazed by the resistance so many entrepreneurs have when it comes to incorporating Pinterest into their marketing strategy.
Pinterest is hands down the top platform for easily growing your business, but there are some costly misconceptions floating around about it.
Pinterest is only for inspiration + recipes
It’s easy to push Pinterest to the back burner if you don’t understand that it is a search engine and not another social media platform.
Many women have Pinterest accounts dedicated to the collection of recipes, wedding inspiration, home decor, diy crafts, makeup, fashion, etc.
That’s only scratching the surface of Pinterest.
The thing is, because of the powerful search feature, you can easily find what you’re looking for on Pinterest.
Guess what else you can find on Pinterest? Your next copywriter, social media manager (shameless plug), designer, health coach, etc.
Service-based entrepreneurs absolutely get clients from Pinterest. We sure have!
It takes too much time
For some odd reason, many entrepreneurs think that Pinterest is a platform that requires too much time to build a presence.
At the beginning stages of Humble & Whole, we didn’t have a lot of time.
Between hectic nursing shifts, blogging, designing our own website, and planning our new services, we knew that we had to focus on the social platforms that would build community and grow our traffic fast.
For community we chose Instagram, and for growth, we chose Pinterest.
In fact, we were able to have Pinterest running on 90% autopilot so that we could focus on other tasks within Humble & Whole. Unlike on FB, IG, or Twitter, there’s no “community” to build on Pinterest.
You can share your content and go, making it one of the easiest and fastest platforms to gain an ROI.
It takes too long to see results
Some entrepreneurs feel comfortable pushing Pinterest to the back burner because they think that it will take too long to see results. This couldn’t be further from the truth.
Kleneice and I have used Pinterest to quickly boost brand awareness, grow our mailing list, and acquire more web traffic for both brands that we created.
Without incorporating Pinterest into our marketing strategy, it’s unlikely that Humble & Whole would have crossed 10K monthly page views in under 6 months.
With our clients, we have witnessed some book 3 new clients in a matter of two weeks, and another saw her Pinterest traffic spike from 4-20% in one month.
It truly doesn’t take long to see the fruit of your labor on Pinterest.
The key is to make sure your profile and the content you share are optimized for success. That means following along with trending topics and using relevant keywords so that users can discover you.
It’s not an essential platform for business
This may have been true 5 years ago, but now, for service and product based business owners, I would argue that Pinterest is an essential platform.
With Facebook and Instagram increasingly becoming pay to play, Pinterest continues to evolve as a strong alternative.
Unlike with Facebook, Instagram, and Twitter, Pinterest users refer to Pinterest when making purchase decisions:
87% of users have purchased a product because of Pinterest (source)
93% of active pinners use Pinterest to plan purchases (source)
On Facebook, Instagram, and Twitter, users are primarily trying to be social. Family and friends are catching up with one another, sharing articles, and chatting about the latest news worldwide.
Pinterest - by default as a search engine, is used to perform research - not just for recipes and home projects, but for purchases.
Pinterest is also one of the only platforms left where you can achieve significant results organically. Of course, you can pay to advertise your content on Pinterest, but organic reach has not dwindled to crumbs as it has on Facebook and Instagram.
Many business owners on Facebook and Instagram quickly invest in ads in order to combat the aggressive algorithms, whereas on Pinterest, the algorithm is actually pretty friendly to organic content.
Some of our best clients have discovered us from Pinterest, and our mailing list continues to grow with our target audience.
The best part is that the system we’ve created essentially operates on autopilot, giving us time to focus on creating content, client work, relationship building and all the other nuts and bolts of running a business.
Social media algorithms are only becoming more aggressive, but for now, Pinterest remains as a stellar option to quickly get more eyes on your content organically.
Ready to witness the power of Pinterest for yourself? Shoot us a message to learn more about how we can help you harness the power of Pinterest for your business.
