Social media platforms are powerful tools for any online entrepreneur to consider when attempting to reach their business goals.  However, it’s important to consider whether your methods are making it harder to reach your own goals.  Are you allowing the social media platforms to operate in their strengths?  A social media strategy can only be successful when the platforms that are being used are in alignment with your business goals.  Keep reading to make sure that your social media presence is actually helping (not hurting) your chances of reaching your business goals!